2014 Provider Strategy
Why are some healthcare providers enduringly more successful than others? How do these firms address common challenges of rising demand, higher complexity, increasing supplier costs and still deliver higher quality, profitable services? How does healthcare provider innovation work in such a highly regulated industry?
In this course, we develop a systematic approach to analyzing the sources of competitive advantage in healthcare delivery. We start in what we and others call ‘Red Oceans’: the traditional arenas of competition characterized by clearly defined industry members, and mutually agreed market boundaries, bases of competition and customer foci. Here we will identify the crucial execution strengths and capabilities required to succeed today. We will then pivot and turn to positioning for tomorrow’s ‘Blue Oceans’: the unknown market space filled with uncontested markets and characterized by redefined market boundaries. We will identify innovative strategic moves into such Blue Oceans, pioneered by domestic and international healthcare providers in such areas as organization, processes, value, role, and location.
Our endpoint is a toolkit of strategic thinking, strategy analytics and communication and presentation skills which will give you the skills to plot and navigate strategic objectives for your practice. This toolkit, and the development and practice of it throughout the course, will be valuable to students in their current or future role as clinicians.
At the conclusion of this activity, participants should be able to:
- (1) Recognize how innovation in other industries and healthcare systems in other markets can be applied to improve the delivery of effective and efficient healthcare.
- (2) Review and discuss conceptual framesworks for analyzing practice-level outcomes and enabling implementation of appropriate analytic tools for these assessments.
- (3) Review and discuss physicians' ability to conceptualize their clinical practice as a learning organization designed around optimal patient care..
Activity Medical Director:
Peter Ubel, MD,
Associate Faculty Director, Health Sector Management
Fuqua School of Business
David Ridley, PhD
Faculty Director and Associate Professor of the Practice of Business and Economics
Health Sector Management, Fuqua School of Business
- 4.00 AMA PRA Category 1 Credit(s)™
- 4.00 Attendance