The Duke Population Health Management Office (PHMO) supports Duke Connected Care (DCC), the physician led clinically-integrated network (CIN), with “results-driven care management, evidence-based practice support, and actionable data analytics" to improve health outcomes. The goal of the PHMO Health Optimization Program for Elders (HOPE) in Primary Care (PC) program is to bring focus to the medical complexities of the geriatric population. HOPE in PC offers staff education and professional development activities, such as Teambuilding and Quality Improvement workshops, these practices. This webinar, communication with persons living with dementia and their care partners, provides an overview of dementia, how it affects the individual, and provides effective techniques for improving communication and creating a positive interactive experience in treating patients with dementia who present to primary care.