Health Care Markets
Durham, NC US
December 7, 2013

For physicians to successfully function in today’s complicated health environment, it is important for the physician to understand the economics and strategies employed in the health sector and the implications of those strategies on the provider individually and as a provider community collectively.
In order to address knowledge gaps, the course will cover or illustrate the following:
- The demand for and supply of health insurance, including strategies to mitigate moral hazard and adverse selection and to increase rates of quality-based effective care.
- Cost effectiveness of a new medical intervention and suggest profit-maximizing ethical practices.
- Examine the demand for medical products, including biologics, devices and pharmaceuticals.
- Examine how hospitals compete and the impact of specialty hospitals.
- Compare health systems from around the world and draw lessons for health system change.
Learning Objectives
At the conclusion of this activity, participants should be able to:
- Understand the changes in health care reform legislation enacted in 2010
- Recognize the implications for patient health of various insurance arrangements and analyze the financial impacts due to increased consumer direct care.
- Discuss options for procedures and treatment that may be available to the patient based on cost effectiveness research.
- Analyze alternative business models in terms of price and quality and impact on patient care.
Fuqua School of Business
100 Fuqua Dr
Durham, NC
27701
United States
Activity Medical Director:
Peter Ubel, MD,
Associate Faculty Director, Health Sector Management
Fuqua School of Business
Instructor:
David Ridley, PhD
Faculty Director and Associate Professor of the Practice of Business and Economics
Health Sector Management, Fuqua School of Business
Available Credit
- 21.25 AMA PRA Category 1 Credit(s)™
- 0.00 Attendance

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